“There are more people reading more news every day than ever before—without the cost of printing and distributing a costly piece of newsprint every day. But many people in the news industry have built their lives around dead trees. As a result, with classified ads disappearing and the web thriving, the newspaper industry is over. A new industry is being built in its place, often with new people doing work that might be done far better by the old hands, if they weren’t stuck defending the wholesale slaughter of trees.

There are trees in your business too. They may not be called trees, but they’re there.